BrandU Club – Internal Wiki

Canonical: https://brandu.club/ · Updated 2026-10-04

1. What BrandU Club Does (One-Sentence Pitch)

An AI short-form video generator for global SMBs that turns any template or viral video → a finished vertical ad in minutes, built for sellers who have no camera, no crew and no editing timeline.

2. Core Product Pillars

Pillar	Customer Value	Tech / AI Hook	Notes for Support
Video Cloning	Start from a proven video, not a blank prompt	Reference video decomposed into 8 structural dimensions; server-side agent rebuilds the source script	Needs a public link (a page URL is fine); replicas keep structure, not pixels
Template Library	See the product's shape in 5 minutes	Curated vertical templates as entry points	Templates are the acquisition entry, not a SKU
Script-First Editor	Edit the script, never a timeline	Editing runs on a separate fast path — ms / $0, never triggers a render	Guests can browse, edit and draft; sign-in only to save or render
Variants Engine	One concept, many tests	Change the hook / product / language → everything else re-times automatically	Renders several variants from a single concept
Vertical Render	Deliver finished ads	9:16 output for TikTok / Reels / Shorts	The only paid action; consumes credits
Bilingual	English + Simplified Chinese	—	Editor accepts scripts in either language

The 8 structural dimensions cloned: script structure · shots · captions · voiceover · B-roll · effects · pacing · format.

3. How It Works (3-Step Flow)

Paste a link, or pick a template
1. Drop a short-form video URL (a page URL is fine — no file needed), or start from a proven template.
2. No reference video? Describe what you want and the agent drafts the script from scratch.
Make it yours
1. Replace the script and the on-screen product; set the brand voice.
2. Scenes and captions follow your words — change one thing, the rest rearranges.
Render & reuse
1. Generate the variants and download finished vertical videos from the tasks page.
2. One reference becomes a reusable format — an asset you keep editing and re-rendering, not a one-off clip.

4. Pricing & Quirks

Plan	Monthly	Annual	Hard Limits	Hidden Gems
Starter	$9.90	billed yearly	1,800 credits / mo · ≈ 1.7 min output	Editing free — pay only to render
Pro (recommended)	$39.90 ~~$49.90~~	Save 20%	10,000 credits / mo · ≈ 9.3 min output	Cheapest per-minute at scale
Ultra (best value)	$99.90 ~~$129.90~~	Save 23%	27,000 credits / mo · ≈ 25 min output	Save up to 23% annually

Top-up packs (PAYG): 2,000 credits / $15 · 5,000 / $35 · 10,000 / $65 · 20,000 / $130 · Custom Plan for teams.
Editing is free and instant — you pay only when you render. Browsing, editing and drafting cost nothing.
Switch or cancel any time; plan credits reset each period and are spent first.
An account is required to save a project or render; browsing, editing and drafting are open without sign-in.
Ad/platform spend is not included — BrandU is the production tool; you publish to your own channel.

5. FAQ Cheat-Sheet for CS

Do I need to shoot or act? → No — start from a template, a product URL or a cloned reference; no camera, no actor.
Does cloning make an exact copy? → No. BrandU keeps the structure; the script, product and voice are yours.